Matt Madrigal

VP/GM Merchant Shopping


Matt Madrigal is the Vice President and General Manager of Merchant Shopping at Google. In this role, Matt leads the product and engineering teams that build Google Shopping’s tools, partner integrations, and infrastructure to help businesses and merchants grow and thrive. Bringing an extensive background in retail, platforms, and technology, Matt is passionate about helping businesses through digital transformation.

Prior to joining Google, Matt was the Chief Technology and Product Officer at Fanatics, where he played a key role in shaping the mobile strategy and expanding their product development and data capabilities for both the consumer and partner sides of the business. Prior to that, he was the SVP of eCommerce & Marketing for Williams-Sonoma, Inc. and he spent 8 years leading engineering and product for all of eBay’s digital marketing and onsite advertising technology functions, including the analytical & data platforms that powered the company’s global Internet marketing efforts. While at eBay, he was also instrumental in the creation of Triton, one of the most respected SEM platforms in the industry. A graduate of the University of California, Berkeley, Matt was also a senior consultant with KANA Software and began his career as an analyst at Accenture.