Kristen Gall



Kristen Gall is president of Rakuten Rewards where she leads the company’s revenue-generating operations. Kristen oversees teams driving product strategy, customer experience, digital strategy, marketing, sales, and the company’s relationships with its 3,500+ US and Canadian retail partners.

Kristen first joined Rakuten in 2018 as general manager and was elevated to president in 2019. During her tenure, she’s delivered more than 50% revenue growth and significant expansion of Rakuten’s membership base. Kristen credits her success to a concentration on developing talent and fostering an enthusiastic work culture among Rakuten Rewards’ 875 employees in the US, Canada, UK, and Australia. 

A dynamic strategist with more than 20 years of ecommerce and retail experience, Kristen previously held executive leadership roles at Old Navy, Leapfrog Enterprises, and Z Gallerie. She started her career at Gap Inc. in its executive training program before progressing through roles in business management and merchandising with Gap and Levi Strauss.