Kelly Mahoney

SVP, Customer & Growth Marketing

Ulta Beauty

A proven marketing executive, Kelly Mahoney brings more than 20 years of experience in driving revenue growth through data-led marketing solutions. As Senior Vice President of Customer and Growth Marketing at Ulta Beauty, she's responsible for the Ultamate Rewards Loyalty program which boasts 42.2 million members, Guest Services, member lifecycle communications and enterprise-wide personalization strategies as well as the Marketing Technology solutions. Kelly plays a critical role in delivering value-added programs to the 42+ million Ulta Beauty members, enabling associates to deliver superior experiences and increasing top-line growth for the business.


Visionary and consumer obsessed, Kelly has a passion for brand building and proven ability to lead profitable growth strategies, launching new programs, and scaling existing businesses across a variety of industries in the private and public sector. She is a change leader focused on transformation and omni-channel personalization to unlock business value and drive meaningful engagement. Mahoney’s proven track record of building best-in-class loyalty marketing programs and communication strategies showcases results that accelerate acquisition, retention and bottom-line growth.