JuE Wong



JuE Wong, CEO and Executive Board Member of Olaplex has a robust track record of scaling emerging brands such as Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty and StriVectin while globalizing established brands that include Cargill Inc., PepsiCo, and Dial Corp. She was the former President at Elizabeth Arden and most recently Global CEO of Moroccanoil.

A proven global senior executive with experience and exposure in four continents and seven countries. JuE is considered as one of the ‘go-to’ progressive executives in driving intrinsic change to increase portfolio value in omni channel, international and DX/ Disruption. JuE serves on the Corporate Boards of Mila Moursi Advanced Skincare and Versicolor Technologies as well as CEW, a Trade Board. She is also a Board member of C200 where membership is by invitation only.