Jim Cusson


Theory House

Jim Cusson is the Founder and President of Theory House, a strategic design agency with an expertise in retail marketing and innovation. He has been an integral part in supporting retail success for brands like Google, Pepsi, Starbucks, The Fresh Market, and others. Among his early successes was convincing his client, Delhaize, to approve the world’s first scented billboard for its beef brand. More recently, his agency developed the retail communications for Google’s launch of Android One globally and Theory House has helped Delta Faucet bring a digital endless aisle to The Home Depot. He is recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies.” He has presented at Groceryshop, Shopper Marketing Conference & Expo, Retail Insights Southeast, Private Brand Summit and has been named to the Faculty at The Path to Purchase Institute. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News.