Jenny Campbell

Chief Marketing Officer

Kate Spade

Jenny Campbell is an experienced marketer with a proven track record in shaping brand marketing strategies and advertising creation for the world’s best global brands. Jenny is currently the Chief Marketing Officer for Kate Spade New York, a global life and style brand that is part of the Tapestry house of brands.

In her role, Jenny is responsible for all aspects of brand marketing, with a strong focus on direct-to-consumer strategy and engagement, as well as digital community-building, to develop short-term and long-term marketing strategies for sustained brand success. Jenny oversees teams across Marketing Strategy, Brand Creative, Marketing Operations, Digital Marketing and Public Relations.

Prior to this role, Jenny served as the Global Chief Marketing Officer for Tinder, the world’s largest dating app. As Tinder CMO, Jenny was responsible for shaping the Tinder brand globally and for leading Gen Z marketing efforts.  

Jenny has a long history of working in the innovation and brand building space, most notably at Nike, where she spent 7 years prior to Tinder. At Nike, Jenny served as Global Brand Marketing Director for Nike+, leading global marketing strategy and communications for Nike+ Running, NikeFuel, and Nike+ Member Services. She has also held leadership positions at the two most creatively recognized advertising agencies in the world, Wieden+Kennedy and 72andSunny. 

Jenny and her husband, Alistair, live in Hermosa Beach, California, and have two children, Lucy and Spencer.