Current Speakers

Jason Bonfig is the chief merchandising officer at Best Buy Co. Inc. In this role, he oversees all elements of merchandising, e-commerce, inventory and product category management for Best Buy’s core U.S. business, including buying, pricing and promotional planning. He also leads the company’s Yardbird and Exclusive Brands private-label teams.

Mr. Bonfig has been a merchant at Best Buy for 23 years, working in and leading some of the most complex product categories. He is recognized as a leader in the industry, driving Best Buy and its vendors to improve the ways in which we serve our customers and solve their needs.

Prior to his current role, Mr. Bonfig was Best Buy’s chief category officer for computing, mobile, gaming, health and wellness, accessories and Exclusive Brands.

Mr. Bonfig has a bachelor’s degree in marketing from the University of Minnesota Duluth. He also currently serves on the board of the Best Buy Foundation.