Fidji Simo



Fidji Simo is the Chief Executive Officer of Instacart. She joined Instacart as CEO in August 2021, and has been a member of Instacart's Board of Directors since February 2021. Simo is a consumer technology industry veteran, having spent more than 15 years leading the operations, strategy and product development for some of the world’s leading businesses.

Prior to joining Instacart, Simo was the Vice President and Head of the Facebook app, which reaches billions of people every month. Over the last decade at Facebook, Simo oversaw the development and strategy for the Facebook app, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Watch. She was also a core driver of Facebook’s mobile monetization strategy and led the team in charge of architecting Facebook’s advertising business and developing ad formats for mobile.

Prior to Facebook, Simo joined eBay in 2007 as part of the company’s Strategy team. While at eBay, she helped build out the company’s local commerce and classified-advertising initiatives.

She’s been recognized by Fortune as part of their “40 under 40” annual ranking of most influential young people in business. She was also #2 on Fast Company’s 2017 list of Most Creative People in Business, and was ranked 10th most influential French person in the world by Vanity Fair. She was recognized by AdWeek as one of the top 15 people shaping the future of mobile advertising. She’s also a regular speaker at conferences such as Fortune Most Powerful Women, WSJ Future of Everything, VidCon, SXSW, ONA and f8.

Simo also serves as co-founder of Metrodora and President of the Metrodora Foundation, a multidisciplinary medical clinic and research foundation dedicated to the care and cure of neuroimmune conditions with a focus on advancing health equity for all women. In addition, she is the co-founder of Women in Product, a leading non-profit organization dedicated to empowering women in product management, advancing the careers of women in technology and advocating for equal representation in the workplace. Fidji holds a Master of Management from HEC Paris and spent the last year of her Masters program at UCLA Anderson School of Business. She grew up in the south of France, and now lives in California with her husband and daughter.