Diana Haussling

VP - GM Consumer Experience & Growth


Diana Haussling is a bold leader in e-commerce, marketing and sales, known for her breakthrough thinking and transformative approach. Utilizing her deep expertise, she has driven performance at four Fortune 400 companies, leveraging data and consumer insights to engage consumers, fuel brand connection and significantly increase sales.

In her current role as Vice President - General Manager (VP - GM), Consumer Experience & Growth, Diana leads the North America Marketing, Digital Commerce and Direct To Consumer (DTC) efforts, advancing critical functions including, integrated marketing, eCommerce, insights,

analytics, revenue growth management, and CRM & loyalty. In her previous roles as VP - GM Digital Commerce, she established the digital commerce growth strategy, strengthening the P&L and delivering record sales across Amazon and omni commerce retailers. Before joining

Colgate - Palmolive, Diana was the Vice President of Ecommerce & Shopper Marketing for Campbell, she led the strategic vision for the eCommerce ecosystem, Consumer Promotion, and Omni Shopper Marketing. She spearheaded the development of ownable and breakthrough

brand initiatives, shopper marketing platforms, and digital commerce strategies delivering record accelerated eCommerce growth. Prior to Campbell, Diana worked at General Mills and began her career with the Hershey Company in progressive marketing and sales positions.