VP of Global eCommerce
Dave is a creative, enthusiastic Internet Marketing & eCommerce Professional with over 20 years of global and domestic experience within the digital space. He is equipped with a solid history of planning and executing revenue-generating, promotional programs, and brand experiences. He has demonstrated his ability to combine in-depth knowledge of digital media and Internet technologies with visionary leadership to execute successful online marketing and ecommerce initiatives proven to build brand equity, awareness, and drive sales. In 2015, Dave was a Brand Innovators '40 Under 40' recipient.
As the Global Vice President of eCommerce at Harman (A Samsung Subsidiary), Dave is responsible for growing the corporations Direct to Consumer (D2C) eCommerce business globally. With a keen focus on consumer experience, global expansion, offering consumers the reasons to buy direct and investing in core technologies, Dave has delivered 11x in revenue growth over a 5-year CAGR (2017-2021).
Prior to his appointment to Vice President in 2017, Dave was the Global Senior Director of Digital Engagement at Harman, supporting an array of legendary brands that include AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more, his core responsibilities were to oversee the digital strategy, development & growth for all owned, earned & paid media channels worldwide.
Before Harman, Dave was the Global Director of Digital for Smirnoff at Diageo where he worked with key regions and stakeholders from around the world (US, Western Europe, Eastern Europe, LAC, Africa, and APAC markets) embedding digital strategies & innovation to enable transformational digital development boosting Smirnoff to one of the leading CPG brands within the digital landscape.
He joined the Diageo team in April, 2011 to help craft Smirnoff’s vision through a range of world class “new marketing” mechanics.
Before his appointment at Diageo, Dave was a key member of the Digital Engagement Team at PepsiCo where he managed all things digital for Pepsi, Pepsi MAX and Diet Pepsi TM including the groundbreaking introduction of the Pepsi Refresh Project where the team was honored with a Chairman Award in 2011.
Earlier in his career, Dave joined the South Beach Beverages (SoBe) team as the Manager of Digital Media & Promotions. He also spent time on the agency side, at Grey Interactive Worldwide, as a front-end web developer.
Dave resides in New City, New York and when “offline” adores hanging with his family, boating, cooking, football & baseball.