Carole Diarra

Global VP Marketing


Carole Diarra is the Global Vice President of Marketing/CMO for UGG. She leads creative, brand, collaborations, social and product marketing experiences. Her vision is to accelerate growth and cultural relevance through purpose, community, and immersive experiences as the iconic footwear brand transforms into a fashion-driven, global lifestyle brand. Carole was most recently the Chief Marketing Officer of Arbonne International, a vegan, luxury skincare and nutrition brand, where she helped drive over 30% revenue growth while spearheading a major rebrand and securing the B Corporation Certification.  Prior to Arbonne, she lived in New York and spent 15 years honing at L’Oreal SA, a leader in the beauty industry, where she held various positions in brand management, P&L, and innovation across multiple brands, including Vichy and Garnier . She started her career at Accenture in strategy consulting and worked across government, retail, and technology businesses.  She received her MBA from Harvard Business School and her bachelor's degree from Duke University in Economics.  Carole currently lives in Paris and is married with two children.  She is passionate about inspiring and uplifting young girls, women and underrepresented communities to be resilient and courageous in achieving their dreams. She recently learned to play tennis during the pandemic and loves to run along the Seine,  take long baths, and practice visualizations to restore mental wellbeing.