VP, Media & Digital for U.S. Marketing
Since joining McDonald’s in April 2020, Caleb has held multiple leadership roles across the Media & Digital Team. He started by leading the Digital Experience team, which shortly thereafter expanded to include Delivery. Most recently he led MyMcDonald’s Growth & Media, where he was responsible for new customer acquisition & engagement across Paid Media, CRM, Loyalty, and more. Beyond the Marketing organization, Caleb has rallied the U.S. business for system support for investments in the future of Digital, serving as a driving force behind McDonald’s Digital Transformation. This has resulted in more than 1 in 4 McDonald’s US transactions now taking place through a Digital channel.
In addition to consistently meeting/exceeding aggressive Digital targets, Caleb has set McDonald’s up for a Digital-first future through his enterprise leadership of cross-functional initiatives, including: In-App Delivery, Ready on Arrival, and a next-gen marketing customer data platform (mCDP). Beyond his day-to-day work, Caleb recently completed McDonald’s inaugural Elevate Leadership program and raised over $2,500 for RMHC via the Chicago Marathon.
Prior to joining McDonald’s, Caleb led Marketing Strategy & Analytics at Grubhub, where he was responsible for driving new customer growth and engagement through B2C and B2B marketing. Before joining Grubhub, Caleb led several high-profile initiatives at Citi's New York office in the Consumer Bank, most notably leading digital marketing for Citi's loyalty programs. Caleb also has experience in consulting and media planning.
Caleb holds a BS from Wake Forest University and an MBA from Georgetown University’s McDonough School of Business. He currently resides in Lake Bluff IL with his wife Natalie and daughters Penelope & Lilyrose. He enjoys traveling, food and music.