Chief Marketing Officer, QVC US & HSN
Qurate Retail Group
Brian Beitler was named Chief Marketing officer for QVC US and HSN in August 2020. In this role, Brian leads all facets of customer acquisition and engagement across these retail brands to expand and engage their passionate customer community. Brian is responsible for all Marketing functions, including Consumer Insights & Analytics, Brand Strategy, Performance Marketing & Advertising, Customer Development & Loyalty, and he also leads Customer Experience Innovation.
With over 20 years of winning experience in Marketing, Business Development and Strategy, Brian Beitler has an eye for building brands, driving sales and profit growth, and cultivating long-term, high-value customer relationships. He joined QVC US and HSN after most recently serving as J. Jill’s Chief Marketing and Brand Development Officer for the women’s fashion brand. There, he was responsible for redefining and repositioning the brand, identifying new growth opportunities and optimizing the marketing investments to deliver improved sales performance and customer growth. Prior to J. Jill, Brian held CMO roles at both Lane Bryant and Catherine’s, as well as David’s Bridal. Brian has also held strategic and senior marketing leadership roles at Kohl’s, Bath & Body Works, Toys R Us, and Mattel. Brian’s passion for Marketing expands outside the office as he currently serves on the board of The Ad Club and the Global Retail Marketing Association, where he is currently serving as Chairman of the Board.