Brendan Witcher

VP & Principal Analyst


Brendan serves digital business strategy professionals and is considered an expert on consumer behavior and tech trends in the commerce engagement space. In addition, Brendan is recognized as a global authority on strategies that help companies win, serve, and retain today’s digitally-savvy consumers. Having written over 150 industry-leading research reports, he is a trusted adviser to well over half – including 8 of the top 10 – US Fortune 100 companies. Brendan is also frequently sought after for comments and insights by the media such as Bloomberg, CNBC, CNN, NPR, Marketplace, PBS, The Economist, and The Wall Street Journal regarding major market developments.