Bob Sherwin

Chief Marketing Officer


Bob Sherwin oversees Wayfair's global Marketing strategy and organization, responsible for growing awareness, activations, revenue, and loyalty for all commercial offerings. In addition, Bob oversees Physical Retail, Consumer Sales, Registry, and Financing businesses. Prior to Wayfair, Bob was a strategy consultant at McKinsey & Co, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, a Masters of Engineering Management from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management.