Antonino Guichard Gonzalez

Chief Digital Officer


Antonino Guichard is currently the Chief Digital Officer for El Puerto de Liverpool Company. He joined the company in 2005 and for the past 9 years he’s being working on ecommerce, digital transformation and omnichannel experiences.

El Puerto de Liverpool, most known as Liverpool, is a 175-year-old company focused on department stores, consumer finance, real state and specialized retail. With its main operations in Mexico.

As a Chief Digital officer, during the past years Antonino has focused strongly on growing the ecommerce operations and omnichannel platform. Always following a strictly Customer Centric strategy.  

Implementing the newest technology available, Antonino has helped transform the company to be data driven, becoming a leader in hyper-personalization, marketplace operations and real time inventory optimization. Transforming the company into a unique omnichannel customer experience in the region.

Outside Liverpool, Antonino is member and co-founder of “Mexico en Movimiento”, an exclusive 30 young leaders of Mexico association, with the purpose of educating themselves and bringing new opportunities to the country. He has also helped in “The Medical Week” bringing medical assistance to remote areas in the Yucatan Peninsula.

Antonino earned his MBA from Arizona state University (W.P. Carey School of Business) and received bachelor’s degree in Industrial Engineer at Universidad Iberoamericana in Mexico City. He recently concluded the General Manager Program at Harvard Business School.