Adolfo Pittaluga Hahn



Adolfo Pittaluga is the CEO of Fpay, Falabella’s Group digital payments business

Fpay’s mission is to build simple and frictionless payment experiences that customers enjoy, empowering the Falabella Group’s ecosystem. Fpay is a complete payment platform, providing digital wallet, payment gateway, and marketplace solutions in Latin America.

Adolfo joined Falabella in 2019, holding Product and Commercial leadership roles in the Financial Services business. There he worked in crafting the digital banking strategy. As one of the key initiatives he led the streamlining of the digital credit card opening model, growing 10x the volume of credit cards opened through online channels in less than a year. 

Prior to joining Falabella, Adolfo was Associate Partner at McKinsey & Company, where he helped clients launch digital products and improve their digital sales and marketing capabilities. 

Adolfo holds an MBA from the Chicago Booth School of Business.