Partner & Managing Director
Adam works across the intersection of business and technology and is passionate about combining technology, data, and insights to improve business results. He co-leads Digital and Omnichannel efforts for the Retail Practice at AlixPartners. He supports clients in a range of strategic and operational transformation areas, including digital business models, digital marketing, omnichannel interactions and operations, and customer care and service. Adam is an expert in navigating complex problems, prioritizing efforts, and delivering tangible value. He has worked with a broad spectrum of retailers such as hypergrowth direct-to-consumer start-ups, global e-commerce platforms, and international brands. Adam actively engages with digital ecosystem partners and platforms to help support the needs of his clients through design thinking, rapid prototyping and ongoing deployment capabilities. Adam has an MBA in business from the University of Chicago's Booth School of Business.