Éva Goicochea

Founder, CEO & Creative Director


Éva Goicochea is the founder of maude, an inclusive modern sexual wellness company launched in 2018. After studying marketing in New York, Éva returned to California and spent her early career as a legislative aide in healthcare at the California Medical Association. She then went on to work in ecommerce and brand strategy with companies including The Natural Resources Defense Council, ADIDAS Y-3 and SLVR, Squarespace, Steven Alan, Josie Maran Cosmetics, and in 2012, joined the early team at Everlane.

In 2017, she converged her passion for healthcare and brand to begin the development for maude. To date, Goicochea is one of only 10 Latinas to raise over $10 million in consumer goods and was voted Entrepreneur's 2019 100 Most Powerful Women, WWD's 60 Power Players in Healthy and Beauty in 2020 and 2021, Fast Company's 2021 Next 1000 and in 2022, received a CEW Female Founders Award along with industry icons Bobbi Brown and and Jeanine Lobell, and was one of Inc. Female Founders 100 in 2022.