The State of Women Working in Retail
Where We Are: Introduction Where We Are: Introduction
How We Got Here How We Got Here
How We’re Making Waves How We’re Making Waves
Where We’re Headed Where We’re Headed
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Content Extended Content

To tee up the next phase of our framework, How We’re Making Waves, we asked 330+ women in the Shoptalk community to share their biggest wins in the workplace, so we could amplify their accomplishments and celebrate their success. Here are just a few of their “biggest wins.”

Raising a half million dollars for our women-owned tech company in the middle of a global pandemic. - Founder or CEO at Technology Startup
Being promoted to a leadership role. Someone actually giving me a chance. And then succeeding in that role. Like many women, I was often perceived as introverted and people were questioning if I'd 'be tough enough.'' I proved that I could be. - VP/SVP/EVP at Technology Startup
Becoming the first woman in my company to achieve an SVP title. - VP/SVP/EVP at Established Technology Company
Leading with my humanity. Being honest with my founders and my team about what I've struggled with during the pandemic. It's facilitated more direct conversations about needs and how to support one another. - VP/SVP/EVP at DTC Startup
Finding a job I love after getting laid off due to the pandemic. - Manager at Established Brand/Retailer
Leadership not treating me differently because I’m a woman, brown or Asian, and letting my work speak for itself. - Director at Established Brand/Retailer
Implementing equal pay for my female team members and requiring a diverse line up of candidates for every single role we hire--even if it takes longer. It's made a difference already. - C-Suite at Established Brand/Retailer
Getting my old boss to stop saying things like 'You are a mom so you don't have to travel.' Don't mentally count me out! - Director at Established Brand/Retailer
Mentoring my team and seeing them constantly step up and succeed when challenged. I'm so happy to keep them motivated and able to learn new things. They aren't fearful of failing and therefore they rarely do. - VP/SVP/EVP at Established Brand/Retailer
Starting my own business to further women and diversity after my discussions around equal treatment were ignored. Founder or CEO at Agency, Consulting or Research Firm
Raising a half million dollars for our women-owned tech company in the middle of a global pandemic. - Founder or CEO at Technology Startup
Implementing equal pay for my female team members and requiring a diverse line up of candidates for every single role we hire--even if it takes longer. It's made a difference already. - C-Suite at Established Brand/Retailer
Being promoted to a leadership role. Someone actually giving me a chance. And then succeeding in that role. Like many women, I was often perceived as introverted and people were questioning if I'd 'be tough enough.'' I proved that I could be. - VP/SVP/EVP at Technology Startup
Becoming the first woman in my company to achieve an SVP title. - VP/SVP/EVP at Established Technology Company
Getting my old boss to stop saying things like 'You are a mom so you don't have to travel.' Don't mentally count me out! - Director at Established Brand/Retailer
Leading with my humanity. Being honest with my founders and my team about what I've struggled with during the pandemic. It's facilitated more direct conversations about needs and how to support one another. - VP/SVP/EVP at DTC Startup
Mentoring my team and seeing them constantly step up and succeed when challenged. I'm so happy to keep them motivated and able to learn new things. They aren't fearful of failing and therefore they rarely do. - VP/SVP/EVP at Established Brand/Retailer
Starting my own business to further women and diversity after my discussions around equal treatment were ignored. Founder or CEO at Agency, Consulting or Research Firm
Finding a job I love after getting laid off due to the pandemic. - Manager at Established Brand/Retailer
Leadership not treating me differently because I’m a woman, brown or Asian, and letting my work speak for itself. - Director at Established Brand/Retailer

*Quotes have been edited for clarity and length