Level 1 Sponsor
Purple Dot powers a new shopping experience called non-instant shopping. Non-instant shopping is a proven technique that outperforms traditional promotions and markdowns, resulting in less unsold inventory and protects brand erosion from traditional discounting.
The Purple Dot engine adds a second price point – a non-instant price – to a smart selection of inventory, alongside the existing full-price. With the non-instant price, shoppers pre-pay at a discount but also wait and see if they get it; if they don't get it, they are refunded.
Through always converting shoppers at two different prices -- an instant, buy-it-now full-price, and a non-instant, wait-and-see discounted price – retailers maximize conversion while maintaining full control over the discounted non-instant waitlist, deciding when and how much to sell at a discount.