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Retailers use PipeCandy's 'Brand Insights Graph' to discover brands that are gaining consumer traction. PipeCandy reports brand popularity by US cities. PipeCandy also benchmarks brand perception for every consumer category. Buyers and assortment planners use PipeCandy's datasets to discover brands and allocate them better.

Brands use PipeCandy to gain consumer insights for product development, fine-tuning content for brand marketing and performance marketing and to benchmark against competitors.