Obsess

Level 1 Sponsor

Obsess is an experiential e-commerce platform, enabling brands and retailers globally to serve highly interactive, visual and creative digital shopping experiences. Utilizing proprietary VR technology, Obsess creates HD-quality photorealistic virtual stores that are available on a web link and don't require a headset to view.

  • Clients include Ralph Lauren, Christian Dior, Coach, Fendi, Tommy Hilfiger, Charlotte Tilbury, NARS, Dermalogica, Sam's Club, Party City, General Mills, AT&T, NBCUniversal, Universal Music Group, The Skimm, Mattel, Jared, and many more.
  • Founded by ex-Head of Product at Vogue US, who was previously a software engineer and tech lead at Google for 5 years.
  • Virtual stores can either be created by (1) photographing a physical store in 360, or (2) rendering the experience entirely digitally in 3D using CGI.
  • Virtual stores sit as a new page on the brand's existing e-commerce site, and can integrate with any e-commerce platform.
  • Demo video