Level 1 Sponsor
Lily AI is the leading AI platform helping brands and retailers understand their individual customer's emotional context. The Lily AI Intelligence Platform first identifies the detailed physical and contextual attributes of the product catalog using AI and computer vision. Then, by using these attributes to understand real-time and historical customer behavior, Lily AI solves the missing piece of 'why' shoppers want to buy a particular style that is right for them. These predictive psychographic insights understand individual customers' self-perception and emotional context leading to better engagement with the brand's retail offerings.
Initial applications for this deep product and customer understanding come in the form of customer-facing experiences on retail sites as well as through email and other marketing channels. This data also informs other retail operations from merchandizing to demand forecasting and inventory management, as retailers apply a consistent set of attributes to other parts of the business.