Lexer

Level 1 Sponsor

The Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation and targeting.

A SINGLE CUSTOMER VIEW

  • Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use.
  • Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data.

ENHANCED CUSTOMER PROFILES

  • Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more.
  • Predict lifetime value, next likely purchase date, which product they'll buy next, which channel to reach them on and churn risk.

ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE CUSTOMER SEGMENTS

  • Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.
  • Identify and engage high value customer segments and lookalike audiences.
  • Identify and reengage inactive and lapsed customers.

EFFORTLESS AND EFFECTIVE TARGETING

  • Quickly activate audience segments in your digital channels with as little as 3-clicks.
  • Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.

MARKETER-FRIENDLY DASHBOARDS

  • Know how much every segment spends, on what products, where and when.
  • Understand where your sales are coming from and the impact of your marketing.
  • Identify growth opportunities in just a few clicks - no data science required.

MORE THAN TECH

Our Customer Success team helps analyse client data and provides campaign recommendations. Using their knowledge of which activities have been successful and which haven't across all our retail clients, they share aggregated insights and winning strategies tailored to each client.