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Greendeck is a B2B SaaS (Software as a Service) company that uses artificial intelligence to help fashion retailers and brands with price and promotion optimisation and competitor intelligence. This leads to increase in revenue and saving several hours of manual work.


One of the biggest problems faced by fashion companies is losing out on sales to their competitors who undercut them on pricing. Currently they are spending several hours of manual comp shopping to figure out price of similar products on competing websites, and planning their pricing and discounts accordingly. This is a massive waste of human resource, and very costly to the companies.


Our solution works in 3 steps:

  1. We gather all information about product, price and discounts from competitor websites.
  2. We show you insights into competitor strategies and trends w.r.t pricing, promotions, and product catalogue on our customisable dashboards
  3. We enable you to execute your pricing or promotion changes instantly

All this enables you to focus on strategy, and automate all the manual intensive/operational aspects of your daily work.


Our proprietary AI uses image recognition and natural language processing to do the following:

  1. Classify each product into its category e.g. Clothing → Outerwear → Coats & Jackets → Trench coat
  2. Tag each product with its attributes e.g. length is mini, occasion is cocktail (for dresses), colour is black, sleeve length is sleeveless, material is 100% cotton, neckline is V shaped etc.
  3. We map similar products with each other, so that you see the competitive landscape exactly like your shoppers see when they make purchasing decisions.

We are headquartered in London, and have offices in London and India.

Greendeck was awarded the "Startup of the year" at the prestigious Retailweek Tech conference in London in 2018, one of the world's largest retail conventions