C2RO

Level 1 Sponsor

C2RO is a high-tech software company based in Montreal and founded by Dr. Soodeh Farokhi in 2016. It offers privacy-aware video analytics solution for physical spaces using proprietary edge-cloud AI.

The company's main product, C2RO Perceive™, is enabling the digital transformation of physical spaces, including retail and commercial real estate, towards experiential and interactive environments for visitors. Designed especially for large scale deployments, the patent-pending architecture of C2RO Perceive™ reconnects visitors from one camera to another to build comprehensive journeys throughout a physical facility without using biometric and personal data, differentiating the innovative machine vision platform from other video-based solutions.

Specifically to Retail, having a thorough understanding of the visitor journey is critical in enhancing the customer experience, which existing technologies such as Wifi, beacons or door counters are only capable of providing partial information about the journeys making them ineffective solutions. With C2RO Perceive™, retail brands and mall operators can analyze the visitor journeys to uncover brand and product relationships by demographic class, as well as link the journeys to marketing, sales and operations to maximize the ROI of business strategies.