Tiffany Burns



Tiffany Burns is a Partner in the Atlanta office where she serves Retail, Apparel, and Consumer clients. She leads the Retail Stores service line in North America and has served a number of the world leading retailers across various formats to drive better customer experience, improve productivity, and adopt new store of the future technologies and approaches.

Her recent experience at McKinsey includes:

Helped to develop McKinsey’s perspective on Store of the Future focused on identifying key technologies across the customer and associate retail journey and testing live use cases to better understand impact drivers; recently implemented in the Modern Retail Collective opening this fall

Very diverse experience across retailer formats and topics including but not limited to:

Drove end-to-end productivity transformation across assortment, merchandising, product management, and checkout initiatives to remove 30% of cost in stores while maintaining customer experience

Designed and implementing a new segmented model for a retailer focused on leveraging next gen technology to improve customer experience

Designed and implemented front line sales programs to drive conversion in small formats resulting in 15% lift in conversion (e.g., tech, specialty apparel)

Launched front line customer experience transformation leveraging gamified learning tools across a base of over 100K associates

Defined new urban customer value proposition and store operating model for a U.S. retailer (including store design, experience, and assortment)

Created new suite of store solutions leveraging advanced analytics to drive conversion and improved performance management in retail stores

Tiffany received an BS from Georgia Tech in Industrial Engineering in 2003 and JD/MBA from Harvard Law School and Harvard Business School in 2010.