Co-Founder & CEO
Teresa is the creator, co-founder and CEO of Brandcrush: an end-to-end booking platform for experiential and instore marketing activations. She has been a guest on Jason Calacanis' "This Week in Start-Ups" podcast and has been featured in AdNews, Smart Company, Startup Daily. She was also a member of 2019 Startmate cohort.
Brandcrush helps brands connect with their target consumers in the real world, by integrating with the spaces and places they visit every day. From retailers, cafes and gyms to events, universities, and co-working spaces — any space with foot traffic can become an Activation Host on Brandcrush and monetize their physical customer reach.
Brandcrush was launched in Australia in October 2018 and grown fast, now offering more than 3,000 activation spaces across Australia and the US. In 2019, Brandcrush worked with international brands including Mondelez, Ferrero and Garnier, facilitating more than 900 activations and connecting brands with more than a million consumers.
Prior to Brandcrush, Teresa has more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. She led the business development, marketing and innovation management for The Chia Co in Australia, US, UK and South East Asia. She also led brand strategy and communications management for the Pact Group businesses including VIP Packaging, Alto, Plaspak, Baroda, Salient, Gempack, Auckland Drum, Asia Peak, SustainaPac® and Signum.