Susan Viscon

SVP, Merchandising


Susan Viscon is senior vice president of REI’s Merchandising and Co-op Brands divisions, overseeing the retailer’s gear and apparel assortment of more than 1,300 vendors and REI’s award-winning Co-op Brands. Under her leadership, REI offers both leading and emerging brand products through its digital and retail stores to outdoor enthusiasts who love camping, climbing, cycling, running, hiking, paddling, snow sports and travel.

Susan was recognized by Sporting Goods Business magazine as one of the “40 under 40” leaders of influence in the outdoor industry. In 2015 she joined the Camber Outdoors board [formerly known as the Outdoor Industry Women’s Coalition] and through 2018 served as the board president.  She is also a graduate of the respected Leadership Tomorrow program in Seattle.

Susan enjoys traveling, camping and skiing with her family. She is active in her community alongside her husband and daughters.