CEO North America
A self-proclaimed “retail junkie,” Soche instills in her teams a deep understanding of complex shopper dynamics and what it takes to win shoppers’ hearts and minds online and off. She works with clients, such as Intel, MolsonCoors, Nestle, and Dunkin’, who value her extensive experience in everything from strategic planning and brand development to digital marketing and promotions. Soche also leads Arc’s retail center and innovation lab, which brings teams, clients and the world’s most cutting-edge retail vendors together. Prior to her role as Arc CEO, Soche built and led Team Unilever Shopper, a 200-person, 10-location team charged with growing Unilever’s brands in physical retail and e-commerce spaces.