Chief Commercial Officer
Silvija Martincevic is Chief Commercial Officer at Affirm, leading teams that support core business functions including Revenue, Customer Success, Sales, Go To Market, Marketing and Communications. Previously, Silvija was Chief Operating Officer and Chief Marketing Officer for Groupon’s international business across Europe, Asia and Australia.
Silvija joined Groupon in 2011 and has held senior leadership roles across the organization, including in analytics, pricing, business development, marketing and product strategy.
Silvija also spent 10 years in the investment management industry building investment portfolios and managing investment risk for large institutions. She founded Zenna Financial Services in 2003, which was acquired in 2007, and held other senior leadership roles in the investment and hedge fund industry, specifically investing in women- and minority-owned investment funds.
Silvija received an MBA degree in Econometrics and Statistics from the Booth School of Business at The University of Chicago, and a BA in Economics from Beloit College.