Sharon Price John

President & CEO


Since June 2013, Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop, has led the company through a financial turnaround, while refreshing the more than 20-year-old brand. During her tenure, Sharon has helped return Build-A-Bear to profitability; diversified the company’s real estate portfolio; launched a new e-commerce platform; and expanded the company’s intellectual properties, entertainment ventures and outbound licensing partnerships.

With more than two decades of experience in strategic marketing, product development, innovation and change management, Sharon has worked with a number of iconic brands, including tenure at companies like Hasbro, Mattel, Wolverine World Wide (WWW) and DDB Needham Worldwide, where she established a strong track record of success. Before joining Build-A-Bear Workshop, Sharon was President of the Stride Rite Children's Group LLC. (SRCG), where she led all functions of the SRCG, including product creation, wholesale sales, marketing, planning and distribution.

Her career began in the advertising industry working at top agencies in New York, including DDB Needham Worldwide on the Hershey account and Bates USA as Account Supervisor for the SNICKERS/M&M Mars business. Sharon holds a Bachelor of Science Degree in Communications from the University of Tennessee at Knoxville and a MBA from Columbia University.

Sharon has served on the Board of Directors for Jack in the Box, Inc. since 2014 and is active with several national and regional boards and organizations, including The Committee of 200 (C200), an invitation-only women’s business group. She is a sought-after speaker and has been a contributor to the Most Powerful Women series. In 2014, she received the distinguished alumna award from Columbia Business School’s Columbia Women in Business organization. In 2016, she was recognized as one of the University of Tennessee’s 100 Distinguished Alumni of the last 100 years.

She lives in St. Louis with her husband and three children.