Sarah Rasmusen

Chief Customer Officer

Lands' End

Sarah Rasmusen is the Chief Customer Officer for Lands’ End, Inc. Rasmusen is responsible for leading customer experiences, including core, retail, business to business, and international as well as to drive strategies to enhance customer-facing capabilities across all Lands’ End selling channels. She is responsible for accelerating the immediate growth and refining the strategic long-term vision, while ensuring the entire company is effectively focusing on the priorities in our customers’ lives.

She is highly skilled at developing e-commerce strategies that drive conversion and enhance the customer experience by leveraging digital analytics and implementing perpetual optimization strategies across multiple platforms. She has successfully led cross-functional technology, marketing, creative and merchandising teams to present fully integrated, on-brand experiences to customers across all channels. Prior to joining Lands’ End, Rasmusen served as vice president of digital merchandising, optimization and analytics for Kohl’s Department Stores for six years. All told, Sarah has over 20 years of leadership roles in technology development, digital merchandising and consumer web strategy.

Rasmusen received her Bachelor of Science, Technology and Society from Stevens Institute of Technology in Hoboken, N.J.