Board of Directors
Campbell Soup Company
Sarah Hofstetter is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments over the past 20+ years. She has cultivated trusted partnerships with C-Suite leaders, senior leadership teams and boards of directors to build and execute growth strategies that deliver sales, profit, and competitive positioning results. Sarah currently serves of the Board of Directors of Campbell Soup Company, and is senior advisor to e-commerce analytics company Profitero.
Sarah spent 13 years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from 30 people to 1,000 by continuously pivoting company offerings to be aligned with changes in consumer behavior. For example, she started the company’s social media capability before Twitter, Snapchat and Instagram existed, earning the trust and business of megabrands around the world. She saw the changes unfolding early on in both consumer behavior and the brand-consumer relationship and adapted the agency’s capabilities from a search engine marketing vendor in 2005 to a social media leader to a full-service digitally-led agency helping brands capitalize on change to grow business, encompassing media, creative, consulting services and expanded multiple national offices and strategic international hubs. Consequently, 360i was recognized by Ad Age as among the top 10 national advertising agencies every year that she was CEO and President.
Driving Sarah’s success is her solutions-oriented mindset and ability to lead through disruption. Since joining 360i in 2005, Sarah has equipped brands such as OREO, HBO, Absolut, Nestlé and others with the tools and knowledge to tackle their most pressing business challenges to increase revenue and share. She personally has partnered with CEOs, Presidents, CMOs and boards to help them with their growth strategy.
Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands, including Macromedia (sold to Adobe), Vibrant Media and 360i. Before starting her own agency, Sarah spent almost 10 years at Net2Phone, one of the world's first providers of VoIP technology, in a series of senior leadership positions.
Sarah was named to both the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Advertising Age’s "40 Under 40," the Adweek 50, Adweek Power 100, was voted into the Adweek Women’s Trailblazer Council, and has been inducted into the Word of Mouth Marketing Hall of Fame. Her position on industry changes and impact on brands has been published in Fortune, WSJ, The New York Times, AdAge and Adweek. Sarah has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.