Saira Ishfaq

Digital Experience Leader

Personify XP

Saira is a Digital Experience Leader at Personify XP, a revolutionary AI company that focuses on making everyone’s digital experiences personal. As the first platform to focus exclusively on anonymous visitors, their AI platform connects great experiences with shoppers you know nothing about through automating how content and products are shown to which shoppers and when. Personify XP have successfully forged partnerships with retailers such as Pentland Group, Farfetch, Hawes & Curtis and Vitabiotics in providing incredibly individualised experiences to their anonymous visitors.

As one of the hottest Start-Ups emanating from the UK, Personify XP have received recognition from the National Innovation Awards (Winners, 2019), one of Gartner’s Cool Vendor's in Personalization in 2019 & Finalists at the World Retail Awards among other awards. 

Saira’s background in fashion has enabled her to have a more refined understanding of retail markets as her previous role as Head of Sales for a luxury British designer led her to develop and implement strategies into wholesale, marketing and e-commerce.

Saira is a champion for female empowerment and is a founding member of a global members club, Fiena - a hub for female pioneers, contemporary trend setters and change makers.