Purva Gupta

Co-Founder & CEO

Lily AI

Purva Gupta is the co-founder & CEO of Lily AI, a leading AI platform helping brands & retailers understand their individual customer’s emotional context. Purva is an immigrant founder who has been on 6 visas in last 4 years to live her American dream. In developing Lily AI, she spent 10,000+ hours asking women ‘why’ they bought the clothes they bought and is now fearlessly building a product that provides an emotional & contextual upgrade to retail. Previously, Purva worked at UNICEF Ventures/Innovation Fund investing in life saving apps & technologies. She led marketing efforts for Eko, a branchless banking & mobile payments startup, where she got bitten by the startup bug and realized her passion for startups building life changing products. Purva started her career at ad agency Saatchi & Saatchi, where she learned early on that the most loved brands create an emotional connection with the customer. Purva is an alumna of the Yale Entrepreneurial Institute, has an MBA from Indian School of Business and Bachelor’s in Economics from Shri Ram College of Commerce (India).