SVP of Client Development, Checkout Measurement & Analytics
The NPD Group
Patty is the SVP of Client and Business Development for Checkout, where she and her team work to develop strong client partnerships via the highest quality analytics and client servicing. Patty has over 20 years of Market Research experience including Consumer Insights, POS, Communication and Custom research including US and Global markets.
Prior to joining NPD, Patty was a Senior Vice President in Ipsos’ Marketing and Communication divisions. During her time at Ipsos, Patty Lead the Ipsos Global relationship for one of Ipsos’s largest clients, Anheuser Busch InBev, which included consulting with global marketing and brand teams as well as internal management across 11+ global markets.
Prior to Ipsos, Patty was at IRI for 11 years, focused on Consumer Insights where she lead the Beverage Vertical client team for IRI’s longitudinal panel. Patty started her career at NPD where she was focused on Toys POS and consumer data research.