VP, eCommerce & Digital Marketing
Harry & David
Oscar Castro, Vice President, E-Commerce and Digital Marketing, Harry & David, is responsible for managing the digital user experience and driving mobile and e-commerce revenue for Harry & David, part of the 1-800-FLOWERS.COM, Inc. family of brands. In this role, Oscar oversees the brand’s digital marketing efforts, including email, SEO, SEM and affiliate and display programs.
Since joining the company in 2017, Oscar has helped develop digital capabilities, drive cross-channel integration and deliver an enhanced shopping experience to customers. In 2018, Oscar led the launch of a new mobile website for Harry & David, providing shoppers with the brand’s most seamless digital shopping experience to-date. These enhancements, which helped increase purchase frequency and customer retention, earned Harry & David recognition in Internet Retailer’s 2019 ‘The Hot 100’ list, an annual list showcasing the most innovative global e-retailers.
Before joining 1-800-FLOWERS.COM, Inc., Oscar served as Vice President, E-Commerce and Omnichannel at Big Lots Stores, where he led the relaunch of biglots.com. Prior to that, Oscar spent several years at Sears Holdings Corporation, overseeing omnichannel integration and international commerce for Sears and Kmart.
Oscar earned his MBA in Finance from Dominican University and holds a B.S. in Business Administration from Saint Xavier University. Oscar is based in Medford, Oregon.