Nadia Boujarwah

Co-Founder & CEO

Dia & Co

Growing up, Boujarwah struggled to find stylish clothing in her size. She knew she wasn’t alone, so she teamed up with her Harvard Business School classmate Lydia Gilbert to transform the shopping experience for the 100 million plus-size women in America.

Dia&Co is the leading clothing and lifestyle brand for style in sizes 14-32. The company offers a range of brands through the Dia Shop and a personalized shopping experience through the curated Dia Style Box subscription service. Through Dia & Co's personalized styling service each customer receives curated boxes of clothing selected to fit her body, her budget, and her lifestyle—all to try on in the comfort of her own home. Dia&Co was founded by Nadia Boujarwah and Lydia Gilbert in 2015 to revolutionize the shopping experience for plus size women — an underserved group of more than 100 million women. Since then, the direct-to-consumer-company has built a dedicated and diverse community, working with millions of customers across all 50 states. 

Prior to founding Dia&Co, Boujarwah worked as an investment banker at Perella Weinberg Partners, and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. With a Cuban mother and a Kuwaiti father, Boujarwah hails from both Miami and the Middle East, and is currently based in New York.