Michelle Lima

Co-Founder & Head of Design

Blue Bird Shoes

Michelle is co-founder and Head of Design at Blue Bird, a brand born out of the belief that women can and deserve to have world-class comfort and style in the same shoes. Her strategic vision and product design expertise were largely responsible for the company’s rapid growth since launching in 2015. Today, Blue Bird’s handmade shoes are sold across the company’s seven stores in Brazil and are part of the outfits of celebrities such as Cindy Crawford, and top models Izabel Goulart, Ana Beatriz Barros, and Caroline Trentini. After a successful e-commerce launch in Brazil in 2018, the company seeks to enter the US market as a direct-to-consumer brand in 2019.

Michelle has 15 years of experience in the fashion industry. Before founding Blue Bird, she was Head of Design at Alexandre Birman, Arezzo’s brand of luxury shoes (Arezzo is a $400 million in revenue footwear company). During her four-year tenure, Michelle was part of the team responsible for market launch in North America and Europe. Currently, the brand's shoes are used by a wide range of celebrities including Katy Perry, Rihanna, and Kate Hudson. Previously, at age 25, Michelle became the youngest chief of department at Forum, a Brazilian fashion retailer with more than 200 stores. Michelle’s passion for the fashion industry manifested itself early. She began her career in the supply and sales department of a retail store at age 15.

Michelle lives between Sao Paulo and Lima. She is passionate about art and color theory, and enjoys Peruvian food, movies, and running.