Michelle Cordeiro Grant

Founder & CEO


Michelle Cordeiro Grant is the Founder and CEO of LIVELY, a community and brand that inspires women to live life passionately, purposefully, and confidently, creating products and experiences to do so. Michelle launched LIVELY in 2016 and has since raised $15 million in funding and fostered an 85,000-member ambassador network. She grew her business from its concept stage to a $100M acquisition by intimates leader Wacoal in just three years, beating the odds of female-founded companies. Previously, while working with Victoria's Secret, she was inspired to create a revolutionary new experience and point of view for the $13B American lingerie category. She coined “Leisurée,” a new category t​hat blurs the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and ultimate comfort from each category, ​and so LIVELY was born.