Melodie van der Baan

Co-Founder & CEO


Melodie van der Baan is the co-founder and CEO of SwapRetail. With fifteen years of industry experience, she first saw success as a wholesale distributor, pioneering the “Mobile Showroom” concept. While in this role, Melodie fostered relationships with 700+ retailers nationwide. She noticed these stores operated as lone soldiers, lacking community and leaving billions in unsold inventory on the shelves. After nine years of owning a retail store and experiencing the same inventory issues firsthand, she brought together a team to create SwapRetail, a retailer inventory network that “sells the unsold.” Though Melodie is a traveler at heart, the native Floridian resides in South Florida with her husband and two children.