Melissa Drayer

VP Client Success

Backbone PLM

As Vice President of Client Success at Backbone PLM, Melissa Drayer ​is responsible​ for the entire customer lifecycle, including implementation, product education, customer success, and growth. She consistently partners with Product, Marketing and Engineering to guide a coordinated, scalable, and agile operational framework with a focus on speed, optimization, and productivity.

With a passion for​ building a thriving community of customers, she is 100% focused on ongoing client success and optimization of their product development processes. She believes in transforming the way business is done by building meaningful connections with customers.

Melissa brought her extensive fashion and apparel experience to Backbone in 2017. With almost 20 years in the industry, holding leading roles in design, manufacturing, and retail in the Bridal and Women’s RTW spaces, she has a deep understanding of the customer experience, inside and out.

Melissa lives in Boulder, CO with her husband and two daughters. She holds a bachelor's degree from the University of Michigan, Ann Arbor and has a passion for the outdoors, arts and traveling.

As an emerging tech solution, Backbone PLM is transforming the way Designers and Product Developers manage the Product-to-Market lifecycle. As a cloud-based, SaaS solution, users can collaborate seamlessly, reducing errors and getting product to market faster in the increasingly competitive fashion and apparel landscape.