Lockie Andrews

Head of eCommerce & Digital Operations

Party City

Lockie is a retail and digital expert with 25+ years of experience leading technology transformations and growth initiatives. Lockie is presently the Head of eCommerce and Digital Operations at Party City, a vertically integrated $2Bln publicly traded retailer. In charge of creative, production, merchandising, site operations and analytics, she is leading a 40-person team through site re platforming, agile development and omnichannel excellence initiatives. 

Prior to Party City, Lockie was the Chief Information Officer and Chief Digital Officer (CIO and CDO) of UNTUCKit where she led the digital native brand’s omni-channel and enterprise-wide digital transformation efforts (i.e. leveraging technology to enhance marketing, stores, ecommerce, and operations). 

Lockie is also the founder of Catalyst Consulting, a boutique advisory firm specializing in “all things digital” for consumer and next-generation companies (e.g. Nike, ANINE BING and various start-ups) in diverse areas such as strategy, innovation, technology, digital marketing, revenue enhancement and operational improvement.

Prior to founding Catalyst, Lockie served as an independent Operating Partner at portfolio companies of Sun Capital and Marlin Equity. She has also held roles as the CMO of Nora Gardner; COO of Tadashi; head of New Business at Liz Claiborne (Kate Spade); Senior Director at Alvarez and Marsal’s Retail Consulting Practice and Investment Banker at Donaldson, Lufkin and Jenrette. 

Lockie received her MBA from Harvard Business School and BS (magna cum laude) from Georgetown University. She is also a board member of the National Academy of Design.