Liza Lefkowski

VP, Global Brand, Creative & Curated Merchandising


Liza Lefkowski leads North America Promotions, Physical Retail, Catalog and Registry Merchandising teams for Wayfair, one of the world’s largest online destinations for the home. Additionally, she oversees Wayfair’s Global Brand Development team and Creative Group, the company’s internal agency that spaces all mediums, channels and brands. Collectively, these teams create and deploy content and curated shopping experiences intended to engage and inspire customers and to establish the Wayfair brand as the go-to destination for home. Prior to joining Wayfair, Liza was a Principal in the Private Equity and Retail practices at Bain and Company. She earned her MBA at Harvard Business School and her ScB in Computer Science at Brown University.