Co-Founder & CEO
Liesl is making "offline" e-commerce as nimble and responsive as anything online. She is the co-founder and CEO of Cricket, a B2B solution that optimizes returns and return policies for today’s online retailers. Previously, Liesl worked with such e-commerce luminaries as Casper, Latch, and Capsule Pharmacy, building category-defining business units like Casper White Glove and Latch's logistics partnerships ("smart deliveries”). Earlier in her career she ran Zipments, one of the first same-day delivery startups which successfully exited in 2015. A graduate from the University of Michigan, Liesl is also an award-winning musician and aspiring composer.