Lauren Davitt

VP, Luxury Practice


Lauren Davitt leads the US Luxury business at PRS IN VIVO, partnering closely with premium and luxury brands and retailers to help drive business outcomes and client Happiness. Leveraging innovative behavioral technologies and approaches, she helps her clients understand the customer’s reality, to ultimately build outstanding experiences across Omni Channel retail, product innovation, and design. 

Prior to joining PRS IN VIVO, Lauren served as VP at Kantar where she had the opportunity to work with many of the world’s leading brands across financial, FMCG, and services industries. She is passionate about helping to grow strong brands through understanding the voice of the consumer, bringing best-in-class techniques and the latest thought leadership, and delivering superior customer service.

Lauren graduated from Boston College summa cum laude and currently lives with her husband in New Jersey, where she enjoys living by the beach year-round.