Laura Siegel

Head of Business Development, North America


Laura is Head of Business Development, North America at Preciate based in New York City. In her role, she is focused on forging new partnerships with retailers and hospitality companies in addition to executing on the deployment of the Preciate Customer Experience Solution.

Previously Laura spent over fifteen years as a senior executive in the fashion and retail industry where she oversaw wholesale, international markets, business development and strategy for brands and business’ including Elie Tahari, Halston, Vince, Elizabeth+James, Li & Fung/Global Brands Group (GBG), and Universal Standard. Prior to this Laura worked in M&A / Corporate Finance at Merrill Lynch and Ernst & Young. 

Laura’s background enables her to be acutely aware of the retail and hospitality industry’s pain-points and be sensitive to their bandwidth to adapt and adopt new technologies for their longevity.

Laura enjoys keeping active and engaging in all the rich cultural activities and opportunities in her home of NYC, with her husband and 2 children.  She is also involved in numerous community groups.

Laura holds a BBA in Finance from Emory University and has received certificates in business management from London School of Economics and participated in an Executive Leadership Program in conjunction with Stanford University and Hong Kong University.