Kristin Smith

SVP, Digital

Hanna Andersson

Kristin Smith leads Hanna Andersson’s Digital Team, driving the digital-first brand strategy and delivering brand growth.  Kristin has over 20 years of e-Commerce experience with in-depth knowledge of site merchandising, digital marketing, UX experience and digital capabilities to drive customer acquisition and revenue.  Prior to joining Hanna Andersson, she has been fortunate to work with great companies like Chico’s FAS, Wolverine Worldwide, Bare Escentuals, Cost Plus World Market and more.  Kristin also serves on the board of Women in Retail Leadership.